Selling Ownership vs. Providing Access

July 13, 2015 Andrew Prokop

Source: No Jitter

I am an avid listener of National Public Radio, and last week I heard a fascinating story about how Ford, the automobile maker, is looking to transform itself from a car manufacturer into a mobility company. While that might sound like just another marketing campaign, the NPR reporter explained why this is a much larger mind shift.

Recognizing that people are starting to embrace light rail, commuter rail, car sharing, Uber, Lyft, public bicycles, and bus rapid transit, Ford is looking to evolve into a company that is more about movement than internal combustion engines.

In the words of Ford's Executive Chairman, Bill Ford, "My great-grandfather helped put the world on wheels so everyone could enjoy the benefits of mobility. Our vision today is to expand that same thinking using advanced technology and new business models, and addressing the mobility challenges people face around the world."

So, instead of bemoaning the fact that people are buying fewer cars while still wanting to get from point A to point B, Ford is looking to replace profits from selling cars with profits from providing access to mobility. This is especially important as the younger generation is less interested in ownership and more interested in the right to use. They want the benefits of owning without the hassle of insurance policies, maintenance, and storage.

 

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About the Author

Andrew  Prokop

Director of Vertical Industries

Andrew Prokop has been heavily involved with SIP and VoIP technologies since the late 1990’s. He holds four United States patents in SIP and was on the team that developed Nortel’s carrier-grade SIP soft switch and SIP-based contact center. His software runs in products from Avaya and Genband. Andrew joined Arrow SI three years ago and through customer engagements, users groups, tradeshows, and webinars has been an evangelist for SIP as a transformational technology for enterprises and their customers. Andrew understands the needs of the enterprise and has the background and skills necessary to assist companies as they drive towards a world of dynamic and immersive communications.

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