The Reinvention of the Communications Business Partner

May 29, 2015 Andrew Prokop

Source: No Jitter

"Intelligence is based on how efficient a species became at doing the things they need to survive." -Charles Darwin

Back in the day, it was extremely common for a company to standardize their communications infrastructure on a single vendor. For instance, if I were to walk into a "Northern Telecom shop," I was pretty confident that I would see a Meridian One for call processing, Meridian Mail for voice mail, Meridian ACD for call center routing (the term Contact Center had yet to be coined), Meridian MAX for call center reporting, and a slew of M2616 digital telephones. The same would hold true for Lucent, Rolm, Mitel, etc. There was a sameness to the PBX that started at the core and extended all the way to the handset.

Not only did communications vendors have their own unique software, but everything ran on proprietary hardware. The concept of rack-and-stack servers was completely foreign and, for better or worse, an enterprise had no choice but to put all their eggs into a single basket.

Of course, that was then and this is now. Much of that proprietary hardware is history and most software now runs on off-the-shelf servers. Better yet, virtualization has been widely adopted and a great deal of an enterprise's communications system lives in a virtual server farm. Proprietary gateways still exist, but as the world continues to move to SIP, they too will one day be put out to pasture.

As communications vendors and their products have evolved, so have the people who've traditionally brought them to you -- the ecosystem of business partners that sell, install, configure, and maintain most of the communications systems out there today. The old business models no longer work in a world where software and integration services overshadow hardware.

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About the Author

Andrew  Prokop

Director of Vertical Industries

Andrew Prokop has been heavily involved with SIP and VoIP technologies since the late 1990’s. He holds four United States patents in SIP and was on the team that developed Nortel’s carrier-grade SIP soft switch and SIP-based contact center. His software runs in products from Avaya and Genband. Andrew joined Arrow SI three years ago and through customer engagements, users groups, tradeshows, and webinars has been an evangelist for SIP as a transformational technology for enterprises and their customers. Andrew understands the needs of the enterprise and has the background and skills necessary to assist companies as they drive towards a world of dynamic and immersive communications.

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